diff --git a/CHANGELOG.md b/CHANGELOG.md
index 2cb3ce6..faa31a9 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,12 @@
 
 ## 2026-06-16
 
+### 🏷️ NaverMapView 마커에 식당명 박스 (v0.1.61)
+- 단순 동그라미 → GoogleMapView와 동일 핀 디자인(박스+화살표+식당명+cuisine 아이콘)
+- 채널별 배경/테두리/화살표 색상, 폐업(business_status CLOSED_*) 표시 회색 + 취소선
+- selected 식당 강조 (1.15× scale + 파란 박스), zIndex 1000
+- InfoWindow 제거 (식당명 자체가 박스로 보이므로 불필요)
+
 ### 🎨 NaverMapView 채널별 마커 색상 (v0.1.60)
 - GoogleMapView와 동일 팔레트 (amber/blue/green/pink/purple/red/teal/yellow)
 - 식당의 첫 채널 기준 색상, activeChannel 있으면 그 채널 우선
diff --git a/frontend/src/components/NaverMapView.tsx b/frontend/src/components/NaverMapView.tsx
index c4d5aaa..96b3558 100644
--- a/frontend/src/components/NaverMapView.tsx
+++ b/frontend/src/components/NaverMapView.tsx
@@ -4,6 +4,7 @@ import { useCallback, useEffect, useMemo, useRef, useState } from "react";
 import Supercluster from "supercluster";
 import type { Restaurant } from "@/lib/api";
 import Icon from "@/components/Icon";
+import { getCuisineIcon } from "@/lib/cuisine-icons";
 import type { MapBounds, MapViewProps } from "@/components/MapView.types";
 
 declare global {
@@ -46,14 +47,14 @@ const NAVER_CLIENT_ID = process.env.NEXT_PUBLIC_NAVER_MAP_CLIENT_ID || "";
 
 // Channel color palette — GoogleMapView와 동일
 const CHANNEL_COLORS = [
-  { border: "#f59e0b" }, // amber (default)
-  { border: "#3b82f6" }, // blue
-  { border: "#22c55e" }, // green
-  { border: "#ec4899" }, // pink
-  { border: "#a855f7" }, // purple
-  { border: "#ef4444" }, // red
-  { border: "#14b8a6" }, // teal
-  { border: "#eab308" }, // yellow
+  { bg: "#fff7ed", text: "#78350f", border: "#f59e0b", arrow: "#f59e0b" }, // amber (default)
+  { bg: "#eff6ff", text: "#1e3a5f", border: "#3b82f6", arrow: "#3b82f6" }, // blue
+  { bg: "#f0fdf4", text: "#14532d", border: "#22c55e", arrow: "#22c55e" }, // green
+  { bg: "#fdf2f8", text: "#831843", border: "#ec4899", arrow: "#ec4899" }, // pink
+  { bg: "#faf5ff", text: "#581c87", border: "#a855f7", arrow: "#a855f7" }, // purple
+  { bg: "#fff1f2", text: "#7f1d1d", border: "#ef4444", arrow: "#ef4444" }, // red
+  { bg: "#f0fdfa", text: "#134e4a", border: "#14b8a6", arrow: "#14b8a6" }, // teal
+  { bg: "#fefce8", text: "#713f12", border: "#eab308", arrow: "#eab308" }, // yellow
 ];
 
 function getChannelColorMap(restaurants: Restaurant[]) {
@@ -125,9 +126,29 @@ function getClusterSize(count: number): number {
   return 54;
 }
 
-// 단일 마커 — 채널 색상별
-function markerIconHtml(color: string): string {
-  return `<div style="width:28px;height:28px;border-radius:9999px;background:${color};border:2px solid #fff;box-shadow:0 2px 6px rgba(0,0,0,.25);"></div>`;
+// 단일 마커 — 식당명 박스 + 화살표 핀 (GoogleMapView와 동일 디자인)
+function markerIconHtml(
+  name: string,
+  cuisineIcon: string,
+  c: typeof CHANNEL_COLORS[0],
+  opts: { isSelected: boolean; isClosed: boolean }
+): string {
+  const { isSelected, isClosed } = opts;
+  const bg = isSelected ? "#2563eb" : isClosed ? "#f3f4f6" : c.bg;
+  const text = isSelected ? "#fff" : isClosed ? "#9ca3af" : c.text;
+  const border = isSelected ? "2px solid #1d4ed8" : `1.5px solid ${c.border}`;
+  const shadow = isSelected ? "0 2px 8px rgba(37,99,235,0.4)" : `0 1px 4px ${c.border}40`;
+  const arrowColor = isSelected ? "#1d4ed8" : c.arrow;
+  const opacity = isClosed ? 0.5 : 1;
+  const deco = isClosed ? "line-through" : "none";
+  return `
+    <div style="display:flex;flex-direction:column;align-items:center;transition:transform .2s ease;transform:scale(${isSelected ? 1.15 : 1});opacity:${opacity};">
+      <div style="padding:4px 8px;background:${bg};color:${text};font-size:12px;font-weight:600;border-radius:6px;border:${border};box-shadow:${shadow};white-space:nowrap;max-width:120px;overflow:hidden;text-overflow:ellipsis;text-decoration:${deco};">
+        <span class="material-symbols-rounded" style="font-size:14px;width:14px;height:14px;overflow:hidden;display:inline-flex;align-items:center;justify-content:center;margin-right:3px;vertical-align:middle;color:#E8720C;">${escapeHtml(cuisineIcon)}</span>${escapeHtml(name)}
+      </div>
+      <div style="width:0;height:0;border-left:6px solid transparent;border-right:6px solid transparent;border-top:6px solid ${arrowColor};margin-top:-1px;"></div>
+    </div>
+  `;
 }
 // SVG data URL — 클러스터(숫자)
 function clusterIconHtml(count: number, size: number): string {
@@ -258,29 +279,28 @@ export default function NaverMapView({
         const r = (feature.properties as RestaurantProps).restaurant;
         const chKey = activeChannel && r.channels?.includes(activeChannel) ? activeChannel : r.channels?.[0];
         const chColor = chKey ? channelColors[chKey] : CHANNEL_COLORS[0];
+        const isSelected = selected?.id === r.id;
+        const isClosed = r.business_status === "CLOSED_PERMANENTLY" || r.business_status === "CLOSED_TEMPORARILY";
+        const cuisineIcon = getCuisineIcon(r.cuisine_type);
         const marker = new naver.Marker({
           position: new naver.LatLng(lat, lng),
           map: m,
           title: r.name,
+          zIndex: isSelected ? 1000 : 1,
           icon: {
-            content: markerIconHtml(chColor?.border ?? "#f59e0b"),
-            anchor: new naver.Point(14, 14),
+            content: markerIconHtml(r.name, cuisineIcon, chColor ?? CHANNEL_COLORS[0], { isSelected, isClosed }),
+            // 박스 폭 가변 — 화살표 끝(하단 중앙)이 좌표에 위치하도록 추정 anchor
+            // approxWidth = textLen * 7 + 30 (icon+padding), height = box 24 + arrow 6 = 30
+            anchor: new naver.Point(Math.min(r.name.length * 4 + 18, 64), 30),
           },
         });
         naver.Event.addListener(marker, "click", () => {
-          const iw = infoWindowRef.current;
-          if (iw && m) {
-            iw.setContent(
-              `<div style="background:#fff;border-radius:8px;padding:8px 12px;box-shadow:0 4px 12px rgba(0,0,0,.18);font-size:13px;font-weight:600;color:#111;white-space:nowrap;">${escapeHtml(r.name)}</div>`
-            );
-            iw.open(m, marker);
-          }
           onSelectRestaurant?.(r);
         });
         markersRef.current.push(marker);
       }
     }
-  }, [clusters, getExpansionZoom, onSelectRestaurant, channelColors, activeChannel]);
+  }, [clusters, getExpansionZoom, onSelectRestaurant, channelColors, activeChannel, selected]);
 
   // 컴포넌트 unmount 시 마커 정리
   useEffect(() => {