diff --git a/backend-java/build.gradle b/backend-java/build.gradle
index 8f8a58e..46226ef 100644
--- a/backend-java/build.gradle
+++ b/backend-java/build.gradle
@@ -32,6 +32,8 @@ dependencies {
     implementation 'net.javacrumbs.shedlock:shedlock-spring:5.16.0'
     implementation 'net.javacrumbs.shedlock:shedlock-provider-redis-spring:5.16.0'
 
+    // #337 — IP 레이트리밋은 Redis SET NX EX 패턴으로 자체 구현 (기존 spring-data-redis 활용)
+
     // Oracle JDBC + Security (Wallet support for Oracle ADB)
     implementation 'com.oracle.database.jdbc:ojdbc11:23.7.0.25.01'
     implementation 'com.oracle.database.security:oraclepki:23.7.0.25.01'
diff --git a/backend-java/src/main/java/com/tasteby/controller/StatsController.java b/backend-java/src/main/java/com/tasteby/controller/StatsController.java
index 588b32a..80ed697 100644
--- a/backend-java/src/main/java/com/tasteby/controller/StatsController.java
+++ b/backend-java/src/main/java/com/tasteby/controller/StatsController.java
@@ -1,7 +1,12 @@
 package com.tasteby.controller;
 
 import com.tasteby.domain.SiteVisitStats;
+import com.tasteby.service.RateLimitService;
 import com.tasteby.service.StatsService;
+import com.tasteby.util.BotDetector;
+import jakarta.servlet.http.HttpServletRequest;
+import org.slf4j.Logger;
+import org.slf4j.LoggerFactory;
 import org.springframework.web.bind.annotation.*;
 
 import java.util.Map;
@@ -10,20 +15,51 @@ import java.util.Map;
 @RequestMapping("/api/stats")
 public class StatsController {
 
-    private final StatsService statsService;
+    private static final Logger log = LoggerFactory.getLogger(StatsController.class);
 
-    public StatsController(StatsService statsService) {
+    private final StatsService statsService;
+    private final RateLimitService rateLimitService;
+
+    public StatsController(StatsService statsService, RateLimitService rateLimitService) {
         this.statsService = statsService;
+        this.rateLimitService = rateLimitService;
     }
 
     @PostMapping("/visit")
-    public Map<String, Object> recordVisit() {
+    public Map<String, Object> recordVisit(HttpServletRequest req) {
+        // #337 — 봇 UA + IP 레이트리밋. 모두 통과해야 카운트 진행.
+        String ua = req.getHeader("User-Agent");
+        if (BotDetector.isBot(ua)) {
+            log.debug("visit skipped (bot): {}", ua);
+            return Map.of("ok", true, "counted", false);
+        }
+
+        String clientIp = resolveClientIp(req);
+        if (!rateLimitService.tryConsume(clientIp)) {
+            log.debug("visit skipped (rate-limit): {}", clientIp);
+            return Map.of("ok", true, "counted", false);
+        }
+
         statsService.recordVisit();
-        return Map.of("ok", true);
+        return Map.of("ok", true, "counted", true);
     }
 
     @GetMapping("/visits")
     public SiteVisitStats getVisits() {
         return statsService.getVisits();
     }
+
+    /**
+     * #337 — X-Forwarded-For 우선 (Nginx Ingress 뒤). chain이면 첫 번째(원본).
+     * 없으면 RemoteAddr 폴백.
+     */
+    private static String resolveClientIp(HttpServletRequest req) {
+        String fwd = req.getHeader("X-Forwarded-For");
+        if (fwd != null && !fwd.isBlank()) {
+            int comma = fwd.indexOf(',');
+            return (comma > 0 ? fwd.substring(0, comma) : fwd).trim();
+        }
+        String addr = req.getRemoteAddr();
+        return addr != null ? addr : "unknown";
+    }
 }
diff --git a/backend-java/src/main/java/com/tasteby/service/RateLimitService.java b/backend-java/src/main/java/com/tasteby/service/RateLimitService.java
new file mode 100644
index 0000000..6143980
--- /dev/null
+++ b/backend-java/src/main/java/com/tasteby/service/RateLimitService.java
@@ -0,0 +1,51 @@
+package com.tasteby.service;
+
+import org.slf4j.Logger;
+import org.slf4j.LoggerFactory;
+import org.springframework.beans.factory.annotation.Value;
+import org.springframework.data.redis.core.StringRedisTemplate;
+import org.springframework.stereotype.Service;
+
+import java.time.Duration;
+
+/**
+ * #337 — IP 기반 레이트리밋 (방문 카운트 어뷰즈 차단).
+ *
+ * 단순 Redis SETIFABSENT(SET NX EX) 패턴:
+ * - 첫 호출 시 키 등록 + TTL → 허용
+ * - TTL 동안 다음 호출은 키 존재로 차단
+ *
+ * Redis 다운 시 fail-open (true 반환) — 사용자 페이지 로드 우선.
+ * 멀티 파드 + Redis 단일 인스턴스 환경에서 자연스럽게 동작.
+ */
+@Service
+public class RateLimitService {
+
+    private static final Logger log = LoggerFactory.getLogger(RateLimitService.class);
+    private static final String PREFIX = "ratelimit:visit:";
+
+    private final StringRedisTemplate redis;
+
+    @Value("${app.rate-limit.visit-window-seconds:60}")
+    private long visitWindowSeconds;
+
+    public RateLimitService(StringRedisTemplate redis) {
+        this.redis = redis;
+    }
+
+    /**
+     * 단일 IP의 visit 호출 허용 여부.
+     * @return true = 허용 (첫 호출 또는 윈도우 만료), false = 차단 (윈도우 안 재호출)
+     */
+    public boolean tryConsume(String ipKey) {
+        try {
+            String key = PREFIX + ipKey;
+            Boolean ok = redis.opsForValue().setIfAbsent(key, "1", Duration.ofSeconds(visitWindowSeconds));
+            return Boolean.TRUE.equals(ok);
+        } catch (Exception e) {
+            // fail-open: Redis 문제로 통계가 약간 부풀어도 사용자 영향 X
+            log.debug("RateLimit error (fail-open): {}", e.getMessage());
+            return true;
+        }
+    }
+}
diff --git a/backend-java/src/main/java/com/tasteby/util/BotDetector.java b/backend-java/src/main/java/com/tasteby/util/BotDetector.java
new file mode 100644
index 0000000..6aab31d
--- /dev/null
+++ b/backend-java/src/main/java/com/tasteby/util/BotDetector.java
@@ -0,0 +1,25 @@
+package com.tasteby.util;
+
+import java.util.regex.Pattern;
+
+/**
+ * #337 — User-Agent 기반 봇 패턴 매칭.
+ *
+ * Googlebot / bingbot / facebookexternalhit / 일반 crawler/spider 등을 일괄 차단.
+ * 빈 UA는 봇으로 간주하지 않음(모바일 앱 등 정상 케이스 보호).
+ */
+public final class BotDetector {
+
+    private BotDetector() {}
+
+    // 일반적인 봇/크롤러 패턴. 케이스 무시.
+    private static final Pattern BOT_PATTERN = Pattern.compile(
+            "bot|crawler|spider|slurp|scrap|fetch|monitor|preview|lighthouse",
+            Pattern.CASE_INSENSITIVE
+    );
+
+    public static boolean isBot(String userAgent) {
+        if (userAgent == null || userAgent.isBlank()) return false;
+        return BOT_PATTERN.matcher(userAgent).find();
+    }
+}
diff --git a/backend-java/src/main/resources/application.yml b/backend-java/src/main/resources/application.yml
index acf899b..922611f 100644
--- a/backend-java/src/main/resources/application.yml
+++ b/backend-java/src/main/resources/application.yml
@@ -64,6 +64,10 @@ app:
     # 0.57은 cohere embed-v4 한국어 시맨틱 적합도 기준 경험값.
     max-distance: ${SEARCH_MAX_DISTANCE:0.57}
 
+  rate-limit:
+    # #337 — 같은 IP에서 visit 카운트 허용 간격(초). 기본 60.
+    visit-window-seconds: ${VISIT_WINDOW_SECONDS:60}
+
   build:
     # #338 — 배포 시 deploy.sh가 env로 주입. dev에서는 dev/unknown.
     version: ${APP_VERSION:dev}