diff --git a/CHANGELOG.md b/CHANGELOG.md
index 64a0b89..2cb3ce6 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,10 @@
 
 ## 2026-06-16
 
+### 🎨 NaverMapView 채널별 마커 색상 (v0.1.60)
+- GoogleMapView와 동일 팔레트 (amber/blue/green/pink/purple/red/teal/yellow)
+- 식당의 첫 채널 기준 색상, activeChannel 있으면 그 채널 우선
+
 ### ⚡ NaverMapView SDK 네이티브 마커 + InfoWindow (v0.1.59)
 - 마커를 React `absolute div` overlay → `naver.maps.Marker` 네이티브로 교체
   - 줌/팬 시 SDK가 GPU 최적화, 매 frame React 리렌더링 없음 → 랙 해소
diff --git a/frontend/src/components/NaverMapView.tsx b/frontend/src/components/NaverMapView.tsx
index cf481a6..c4d5aaa 100644
--- a/frontend/src/components/NaverMapView.tsx
+++ b/frontend/src/components/NaverMapView.tsx
@@ -44,6 +44,30 @@ type NaverInfoWindow = {
 
 const NAVER_CLIENT_ID = process.env.NEXT_PUBLIC_NAVER_MAP_CLIENT_ID || "";
 
+// Channel color palette — GoogleMapView와 동일
+const CHANNEL_COLORS = [
+  { border: "#f59e0b" }, // amber (default)
+  { border: "#3b82f6" }, // blue
+  { border: "#22c55e" }, // green
+  { border: "#ec4899" }, // pink
+  { border: "#a855f7" }, // purple
+  { border: "#ef4444" }, // red
+  { border: "#14b8a6" }, // teal
+  { border: "#eab308" }, // yellow
+];
+
+function getChannelColorMap(restaurants: Restaurant[]) {
+  const channels = new Set<string>();
+  restaurants.forEach((r) => r.channels?.forEach((ch) => channels.add(ch)));
+  const map: Record<string, typeof CHANNEL_COLORS[0]> = {};
+  let i = 0;
+  for (const ch of channels) {
+    map[ch] = CHANNEL_COLORS[i % CHANNEL_COLORS.length];
+    i++;
+  }
+  return map;
+}
+
 function useNaverMaps(): { ready: boolean; error: string | null } {
   const [ready, setReady] = useState(typeof window !== "undefined" && !!window.naver?.maps);
   const [error, setError] = useState<string | null>(null);
@@ -101,9 +125,9 @@ function getClusterSize(count: number): number {
   return 54;
 }
 
-// SVG data URL — 단일 마커(주황 핀)
-function markerIconHtml(): string {
-  return `<div style="width:28px;height:28px;border-radius:9999px;background:#f59e0b;border:2px solid #fff;box-shadow:0 2px 6px rgba(0,0,0,.25);"></div>`;
+// 단일 마커 — 채널 색상별
+function markerIconHtml(color: string): string {
+  return `<div style="width:28px;height:28px;border-radius:9999px;background:${color};border:2px solid #fff;box-shadow:0 2px 6px rgba(0,0,0,.25);"></div>`;
 }
 // SVG data URL — 클러스터(숫자)
 function clusterIconHtml(count: number, size: number): string {
@@ -117,7 +141,9 @@ export default function NaverMapView({
   onBoundsChanged,
   flyTo,
   onMyLocation,
+  activeChannel,
 }: MapViewProps) {
+  const channelColors = useMemo(() => getChannelColorMap(restaurants), [restaurants]);
   const { ready, error } = useNaverMaps();
   const divRef = useRef<HTMLDivElement | null>(null);
   const mapRef = useRef<NaverMapInstance | null>(null);
@@ -230,12 +256,14 @@ export default function NaverMapView({
         markersRef.current.push(marker);
       } else {
         const r = (feature.properties as RestaurantProps).restaurant;
+        const chKey = activeChannel && r.channels?.includes(activeChannel) ? activeChannel : r.channels?.[0];
+        const chColor = chKey ? channelColors[chKey] : CHANNEL_COLORS[0];
         const marker = new naver.Marker({
           position: new naver.LatLng(lat, lng),
           map: m,
           title: r.name,
           icon: {
-            content: markerIconHtml(),
+            content: markerIconHtml(chColor?.border ?? "#f59e0b"),
             anchor: new naver.Point(14, 14),
           },
         });
@@ -252,7 +280,7 @@ export default function NaverMapView({
         markersRef.current.push(marker);
       }
     }
-  }, [clusters, getExpansionZoom, onSelectRestaurant]);
+  }, [clusters, getExpansionZoom, onSelectRestaurant, channelColors, activeChannel]);
 
   // 컴포넌트 unmount 시 마커 정리
   useEffect(() => {